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Fairy Tales Inspired Chopard’s Latest Red Carpet Collection

Frogs, fairies and folklore have been turned into 77 high jewelry creations by the imagination of the Swiss house’s copresident and artistic director Caroline Scheufele.

Fairy Tales Inspired Chopard’s Latest Red Carpet Collection

A Chopard tiara features a fairy.

After nature, love and even cinema itself, Chopard copresident and artistic director Caroline Scheufele turned to fairy tales for her latest Red Carpet high jewelry collection, which she unveils every year ahead of the Cannes Film Festival.

It’s their presence in most cultures and the fascination they hold among children and grown-ups that struck a chord in her.

“Everybody likes to dream,” she told WWD. “And in today’s world, you need to dream.”

Citing Rapunzel and the Frog Prince as personal favorites, Scheufele took cues from these whimsical narratives for the jewels she imagined for this year — “plus more,” she promised.

Exhibit A: two titanium frogs climb up the side of a ring, holding aloft a 17.71-carat round-cut rubellite in a crown-like setting adorned with pear-shaped emeralds, diamonds and more rubellites.

Elsewhere, it’s the wearer who will likely feel like they’ve alighted in a fairytale of their own once they don a white gold tiara set with more than 32 carats of brilliant- and pear-cut diamonds.

At the center of this spray of stars and droplets is a fairy with delicate mother-of-pearl wings, a motif that can be detached to wear as a brooch.

Fairy Tales Inspired Chopard’s Latest Red Carpet Collection

Chopard’s white gold tiara set with more than 32 carats of brilliant- and pear-cut diamonds.

There are also classically charming jewels that include a sprig of lily-of-the-valley meant to be worn as a brooch; a pair of gradient gem-set butterflies ready to fly — if they can carry the 27-carat pear-shaped aquamarines they’ve picked up; a mushroom ring with a gradient ribbed cap, and a multicolored sautoir necklace featuring a rock crystal pendant with a flower of rubellites, tsavorites and colored diamonds blossoming within.

Another standout is a necklace inspired by oak trees and their denizens — the magic of nature, another favored Chopard theme. Heavy with acorns and clusters of flowers, its garland of leaves glitters with sapphires, tsavorites and tinted titanium.

Fairy Tales Inspired Chopard’s Latest Red Carpet Collection

A necklace inspired by oak trees.

The magic is never far in this collection. To wit, on another pair of titanium oak leaf earrings, a pair of fairies alighted, along with colorful tassels.

As is traditional, the number of pieces in the 2024 collection matches the cinema festival’s 77 editions, an ever-growing number that Scheufele once described as a special challenge that pushes the Swiss house’s creativity.

In another celebration of numerous possibilities and fairytale endings, the Swiss jeweler will be highlighting two of the year’s best emerging talents through the Trophée Chopard, whose godmother for 2024 is actress and director Demi Moore.

Fairy Tales Inspired Chopard’s Latest Red Carpet Collection

Two titanium frogs climb hold aloft a 17.71-carat round-cut rubellite, adorned with pear-shaped emeralds, diamonds and more rubellites.

Scheufele said she was also working on a follow-up chapter of “Caroline’s Couture,” the 50-look couture collection she showcased in the Hôtel Martinez ballroom on a star-studded roster of longtime friends including Naomi Campbell, Helena Christensen, Eva Herzigova, Petra Nemcová and Natalia Vodianova — and Scheufele’s Cavalier King Charles spaniel Byron.

Couture is a new world for the creative director. “I learned a lot, I’m learning a lot and I’m learning how this world ticks,” she said.

But she’s adamant to bring her own world in the mix too, particularly when it comes to responsible design practices. “I come from another angle, so I don’t waste material because in my world, a gram of gold is a gram of gold, and a diamond is a diamond.”

On the heels of a well-received pop-up at Saks, Scheufele compared what she wants to do with her couture to the work of a tailor, rather than a fashion line.

“I want to keep it very exclusive and very creative and the client can choose the color of the material,” she said. “Like it used to be done in the old days. Like Coco Chanel started. That’s the way she did it.”

And there’s always one extra jewel to be had in Cannes: the Palme d’Or.

The coveted gong, awarded over the years to the likes of Ruben Ostlund, Bong Joon Ho of “Parasite” fame and Michael Moore, will be taking its traditional form as an octagonal rock crystal cushion with a palm made of gold — Fairmined, of course — resting on it.

Fairy Tales Inspired Chopard’s Latest Red Carpet Collection

A sprig of lily-of-the-valley brooch.

Only twice has its designed changed, including the “double jubilee” rose quartz and diamond version marking at once the film industry event’s 75th anniversary and Chopard’s 25 years as official partner.

“I told the festival I’m open if [they] want to recreate around the Palme and Iris [Knobloch, president of the Cannes Film Festival] said maybe next year,” Scheufele said. “But it’s perfect. You shouldn’t change things that are perfect, like a good recipe in the kitchen — don’t change it.”