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Baudoin & Lange Opens First International Store in Saint Tropez

The British footwear brand is known for its comfortable loafers seen on Roger Federer, George Russell, Ed Speleers and Joe Jonas.

Baudoin & Lange Opens First International Store in Saint Tropez

A rendering of the Baudoin & Lange store in Saint Tropez.

LONDON — British footwear brand Baudoin & Lange unveiled its first international outpost outside of the U.K. on Rue Henri Seillon in Saint Tropez on the French Riviera.

Capturing the city’s wealthy residents and visitors during the holiday season, the store offers a selection of loafers, trainers and boots for both men and women, ranging from 320 pounds for a pair of suede slip-on sneakers to 4,700 pounds for a pair of crocodile loafers.

The brand said the offering will be the same as its stores in London’s Burlington Arcade and Royal Exchange.

Allan Baudoin, cofounder and creative director of the brand, said the store is an “optimal location to keep a conversation with many of our clients who travel to Saint-Tropez every summer or have homes there.”

“I see a great opportunity in France with international visitors from the rest of the world who come for summer vacations. This season, especially with the Olympics, is incredibly exciting,” he added.

Following the expansion into the French market, the brand is likely to enter the U.S. next with a store in New York, according to an Instagram post from Baudoin.

Founded in 2016 by Baudoin and Bo van Langeveld, the brand has dressed celebrities including Roger Federer, George Russell, Ed Speleers and Joe Jonas.