EXCLUSIVE: Jean Paul Gaultier’s Pride Perfume Bottles Get the Keith Haring Treatment With Pop Art Prints

The Puig-owned brand has refashioned its Classique and Le Male perfume bottle shapes with prints of Keith Haring’s “Once Upon A Time” mural.

Jean Paul Gaultier’s limited-edition Pride perfume bottles.

Jean Paul Gaultier is ringing in Pride month with a new collaboration.

The Puig-owned brand is introducing limited-edition bottles of its annual Pride fragrance in Classique and Le Male flacons, fashioned after nude male and female torsos — this time, wrapped in Keith Haring’s “Once Upon a Time” mural.

They house a limited-edition fragrance, released for Pride month annually since 2022, with notes of blood orange and musky blond woods. Noses Nathalie Cetto and Quentin Bisch composed the fragrance.

That mural lives in the NYC LGBT Community Center, also known simply as The Center, which honored the brand at its annual The Center Dinner on Thursday with the Corporate Impact Award. The Center also honored The Eagle, the gay bar owned by Derek Danton and Robert Berk, with the Community Impact Award.

“We began to work with [The Center] four years ago and have increased to the highest corporate sponsorship level since, allowing us to enhance not only our monetary donation but our partnership efforts,” said Frédéric Appaire, vice president of Jean Paul Gaultier Parfums. “The collaboration was established in a very natural way. Since we’ve been building a strong relationship with The Center for years, their team introduced us to the Keith Haring Foundation and offered us the possibility to use Keith Haring’s mural.”

The collaboration comes at a time of the brand’s “unprecedented era of success worldwide, both in fashion and fragrances,” Appaire said. “The U.S. market is a key step in our international growth and recent results confirm our high potential. In 2023, Le Male Elixir became the largest Le Male launch ever in this market; in 2024, we open a promising new feminine chapter with the launch of Gaultier Divine.”

As reported, 2023 sales in the Americas for Puig hit 1.4 billion euros — an 18 percent gain. In the U.S. specifically, fragrance was a significant growth driver. Puig has also since announced plans to file for an IPO in Spain.

“In addition to providing lifesaving programs and services for all LGBTQIA+ New Yorkers, The Lesbian, Gay, Bisexual & Transgender Community Center stands as a vibrant hub for LGBTQIA+ culture in New York City, showcasing a diverse range of artistic expressions,” said Dr. Carla Smith, The Center’s chief executive officer, in a statement. “It’s an honor to have our longtime partner, Jean Paul Gaultier, reproduce and celebrate our permanent art installation, Once Upon a Time by Keith Haring, to be enjoyed by a new audience.”

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