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Prada En Plein Air Takes on an English Garden at Selfridges Corner Shop

The special project with the luxury department store is part of ongoing activations from the Italian brand focused on nature.

Prada En Plein Air Takes on an English Garden at Selfridges Corner Shop

Prada En Plein Air at Selfridges

LONDON — Prada is back at the Selfridges Corner Shop after its last stint six months ago.

The Italian luxury brand is starting off the English spring with a green garden with interiors that resemble a meadow with wooden furnishings. 

The special project with Selfridges is titled “Prada En Plein Air” as part of ongoing activations from the brand on display at the Corner Shop until May 19 with men’s and women’s ready-to-wear and accessories on display.

The brand has installed a similar set up at Harrods with a floral-inspired, allover print in the pop-up space until May 26.

Prada En Plein Air Takes on an English Garden at Selfridges Corner Shop

Prada at Harrods.

Nature seems to be on the brain at Prada.

In October last year at the Selfridges Corner Shop, Prada Reporter, a project between Prada and Magnum Photos, showcased 150 works of photography based on the relationship between humanity and nature. 

The images were formed into an exhibition titled “Witness to Nature” that made its debut at the Corner Shop, featuring floor-to-ceiling panels that showcase the images. The images then traveled to other international cities.

The exhibition held four key themes, which had been shot by eight photographers.

The first theme was “Nature & Metropolis,” drawing on the works of Paolo Pellegrin and Trent Parke, exploring transformation.

Prada En Plein Air Takes on an English Garden at Selfridges Corner Shop

Prada men’s fall 2024

Prada men’s fall 2024 show had a foot in town and country, with the other in idyllic nature.

Guests sat on swiveling office chairs arranged in serpentine rows above transparent floorboards in the vast runway theater. A few feet underneath them, a crystal-clear stream ferried autumn leaves across a verdant, undulating landscape of grasses and ferns.