The sneaks of the summer?
Dua Lipa has called it — Pumas are in and Adidas are out.
It's that time of year — the cherry trees are in bloom, the birds are chirping, the sun is (finally) setting at a humane hour — and still, the trainer continues to be the girlies' top trans-seasonal shoe choice, April showers or not.
Now, any sneaker-head will know that Adidas has been dominating the streets for a while now. Last year, fashion girlies everywhere (Hailey Bieber, Kendall Jenner, Gigi Hadid, Olivia Wilde and Bella Hadid) donned the retro Adidas Sambas. Earlier this year, Emma Watson opted for a pair of chic Adidas Gazelles. And since January, we've been predicting that either the Adidas Spezials (as seen on Dakota Johnson) or the Adidas Originals SL 72 (as worn by Bella Hadid) would be the next big thing in trainer fashion.
However, Dua Lipa just made the case for a new label altogether.
MEGA
Neil Mockford
Last week, the Houdini singer stepped out in London wearing a pair of black and white Puma Palermos. Dua paired the classic trainers with light-wash jeans and a maxi leather trench.
This is hardly the first time Dua Lipa has opted for a pair of Pumas. Back in 2022, the singer released an entire collection of brightly coloured sportswear in collaboration with the brand and late last year, Puma announced that Dua would be the face of the Palermo's relaunch.
Four weeks ago, she showcased her pink pair of Palermos on Instagram, writing, “TRAINERS SEASON ❤️ Brits rehearsals in #pumapalermo.”
Plus, other celebs seem to be hopping on the Puma trend. Over the past few months, Emily Ratajkowski has been spotted wearing numerous pairs of sleek Puma driving shoes in a range of colours.
Like the beloved Adidas Spezials, the Puma Palermos have a simple, retro design that dates back to the ‘80s, with a classic gum sole – plus there are plenty of rainbow shades to choose from, as per 2024’s colourful trainer trend. Could these be the s of the summer? Dua Lipa certainly seems to think so.